Reign Trading Co.

Movie Posters - The Golden Age of Mexican Cinema

Mexican Movie Posters

Mexican Lobby Cards (Mexican Movies)
Mexican Lobby Cards (American Movies)
Mexican One-Sheets

Mexican movie history

Mexico had a great movie industry that grew up in Hollywood’s shadow, and it is currently enjoying tremendous re-discovery. It began in the Silent Era and based much of it’s early films on themes from the Mexican Revolution. Mexico had dazzling, sultry movie stars.... They had sexy, glamorous actresses, macho men and romantic singing cowboys. By the 1940’s, social issue films, peasant land reform flicks and a few epic Aztec movies were competing at the box office in Mexico City with the imported American World War II-John Wayne type movies – subtitled of course.

The 1940’s was called the Golden Decade for Mexican Cinema. Mexicans loved their cinema and had elegant movie theaters in the big cities. Village folk saw movies in outdoor tent theaters that were set up by travelling gypsy camps. Mexico was making hundreds of movies a year. There was great exchange and investment between Hollywood and Mexico. Some Mexican actors like Cantinflas, Dolores del Rio, Pedro Armendariz and Sarita Montiel even worked in Hollywood.

By 1959, foreign competition, a devaluating Mexican currency and the nationalization of the domestic film industry by the Mexican government brought the Golden Age of Mexican Cinema to a crashing halt. The unexpected and early deaths of some of Mexico's major stars, like Pedro Infante, Jorge Negrete, and Pedro Armendariz also crippled the industry.

Special 6-piece Lobby Card Assortments: Photos below are representative of what will be shipped, but each set will be unique. All will be good quality, original and may have been used, in Spanish, and a great bargain.

Note: Special reduced shipping/handling on these sets is only $9.00 for one set, $14.00 for two sets or more!

MEXICAN GENERAL SET LC01 - - $50.00/6pcs.
RUMBERA DANCERS LC02 $120.00/6pcs
CHARRO/WESTERN LC03 $150.00/6pcs
MEXICAN COMEDY LC04 $90.00/6pcs

Instructions for , fax and mail orders.

You may add to the shopping cart by "clicking" on the item's NUMBER.

Mexican Lobby Cards

Rare and Collectible

Mexican lobby cards were made for both American and Mexican movies. They are highly collectible, because they are more rare than American material. Mexico has always had only a fraction of the number of US theaters and they never produced the lavish publicity that the US studios produced. Lastly, Mexicans never had the cultural tradition of collecting movie memorabilia that the US had. We once found a bale of Mexican lobby cards in a chicken coop in the state of Guerrero.

Mexican Lobby Cards are generally printed in 8 card sets. The standard size is 13" X 17", as opposed to the smaller American Lobby Card, which are 11" x 14". They were provided to the theater owner to decorate his lobby when he received a new movie reel. All 8 cards contain the same artwork, but each card has a different printed black and white photo of a scene in the movie. This inset photo is called a "still".

We sell individual lobby cards; you do not need to buy an entire 8-piece set of any one movie title. Some "stills" are much more desirable than others, and thus there can be a range of prices for the same title lobby card. In Enamorada (1946), for example, a close up of Maria Feliz or Pedro Armendariz in the still costs more than a far away shot of Jaime Fernandez in the church.

All cards are authentic, ranging in age from 1938 to 1968. Most are in very good to excellent condition, with only small pinholes in the corners. Lobby cards are shrink wrapped on cardboard. Except for very rare pieces, (including some silk-screened lobby cards with actual photos pasted on), prices range from $25 - $85.

Send us your "Want List!"
We have tens of thousands of vintage lobby cards; far too many titles to list individually. Please use our list below as a guide to create your "Want List", and Fax your request to us. (Please do not E-mail Want Lists to us) We will send you price and availability info on the movie memorabilia you are looking for!

INCREDIBLE Internet Movie database!
Want to know every movie made in 1939?
Can't think of the name of the movie,
but your favorite character was named Murdoch?
Wanna know what movies Stepin Fetchit appeared in?
(Yup, he was a real actor, and he was around Hollywood
for a LONG TIME - nearly 50 years!)
Visit this unbelievable internet movie database
And find that title you thought you'd long since forgot!

Mexican Movie Lobby Cards
(We have the following Mexican actors:)
Maria Felix
Pedro Infante
Jorge Negrete
Cantinflas
Tin Tan
Resortes
Pedro Armendariz
Sara Garcia
Luis Aguilar
Dolores del Rio
Lupita Tovar

Lucha Libre - Mexican Masked Wrestlers
Santo, Mil Mascaras, Neutron,
Rayo de Jalisco, Blue Demon
(Many other Lucha Libre items are available - inquire)

Luis Bunuel (Director)
Gabriel Figeroa (Cinematographer)

Rumberas - Dancing Girls
Bad Girls
Sexy Girls
Revolucionarios

Ninon Sevilla
Maria Antonieta Pons
Roberto Canedo
Sarita Montiel
Rosa Carmina
Carlos Lopez Moctezuma
Hermanos Soler
Juanquin Perdave
Silvia Pinal
Arturo Cordova
Ester Fernandez
Libertad Lamarque
Laura Hidalgo
Charito Granados

Viva Zapata
Marlon Brando, Jean Peters
1952












Asi Es Mi Tierra
Cantinflas
1937











Pueblo, Canto,
y Esperanza

Pedro Infante
Gabriel Figueroa (Cinematographer) 1954






El Charro y La Dama
Pedro Armendariz y Rosita Quintana
1959

La Mujer y La Bestia
Ana Luisa Peluffo
1958 (Horror)

Los Ambiciosos
Maria Felix
Directed by Luis Buñuel
Cinematography by Gabriel Figueroa
1954

Mexican One-Sheets

Beautiful, Original Movie Posters from the Golden Age of Cinema

Old Mexican movie posters are campy - and a great way to add authentic Mexican ambience to any studio, office, home or restaurant. Posters measure approx. 27" X 37" and most date from 1941 to 1954. Many have signed artwork from famous Mexican graphic artists, like Josep Renau, Ernesto Garcia Cabral and Carlos Vega. Condition varies from very good to mint.

Mexican Lobby Cards of American Movies

Collected in Mexico, these authentic lobby cards have dramatic art work done by Mexican graphic artists. When a movie was exported to Mexico, a whole new set of promotional materials had to be produced by Mexican production companies. Lobby card text is in Spanish, usually with an English title translation. Mexican Lobby Cards are larger, more beautiful and much more exciting than their American counterparts. They have colorful artwork, photo montage, drawings, dramatic comments and an inset black and white “still”. Mexican Lobby Cards of American movies are much more rare than the American ones, since fewer of them were ever printed. Mexico always had fewer cinemas than did the US, and their publicity distribution was never as prolific as that of the US.

El Bueno,
El Malo y El Feo


The Good, The Bad and The Ugly
Clint Eastwood
1967



El Planeta Desconocido

Forbidden Planet
Walter Pidgeon, Leslie Nielsen
and ROBBIE the ROBOT
1956




Tarzan y
El Tesoro Oculto

Tarzan and
the Hidden Treasure
Herman Brix (Bruce Bennett)
1936(?)



Comezon del Septimo Año

The Seven Year Itch
Marilyn Monroe
1955


Lo Que El Viento Se Llevo

Gone with the Wind
Clark Gable and Vivien Leigh
1939



La Venganza de Dracula

Voodoo Man
Bela Lugosi and John Carradine
1944




Tierra y Esperanza

Bend of the River
Jimmy Stewart
1952




Miscellaneous:
Directors, Foreign, etc.

Epic Sand and Sandal
Cecil B. DeMille
Fellini
Cult Classics / Exploitation Films
South American
French
Italian
Czechoslovakian

Mexican Lobby Cards
of American Movies in Spanish

We sell individual lobby cards; you do not need to buy an entire 8 piece set of any one movie title. Some scene cards are much more desirable than others, and thus there can be a range of prices for the same title. In Casablanca, for example, a close up of Bogart in the still costs more than a far away shot of Sydney Greenstreet.

Ordering Info
We have tens of thousands of vintage lobby cards; far too many titles to list individually. Please use our list below as a guide to create your "Want List", and Fax your request to us. (Please do not E-mail Want Lists to us) We will reply promptly with a list of selections and prices of material that you might like. Or better yet, visit us in person, browse, and soak up the ambience of Mexico's Golden Age of Cinema!

INCREDIBLE Internet Movie database!
Want to know every movie made in 1939?
Can't think of the name of the movie,
but your favorite character was named Murdoch?
Wanna know what movies Stepin Fetchit appeared in?
(Yup, he was a real actor, and he was around Hollywood
for a LONG TIME - nearly 50 years!)
Visit this unbelieveable internet movie database
And find that title you thought you'd long since forgot!

Early Science Fiction

Gorgo
Them
King Kong
Lost World - V. Mature
The Fly
Attack of Giant Leeches
The Blob
Forbidden Planet
Invasion of the Giant Tarantulas

Rock and Roll Movies
Elvis Presley
60’s Surf
Juvenile Delinquents - James Dean

Disney

Gangsters / Mobsters
James Cagney
Orson Welles
Mickey Rooney

Tarzan
G. Scott
H. Brix
J. Weissmuller
L. Barker
Safari Movies

Japanese Classics Exported to Mexico
Toshiro Mifune
Bruce Lee

Comedy
Lucille Ball
Abbott and Costello
Bob Hope
Charles Chaplin
Bing Crosby
Jerry Lewis

Sexy Girls / Bad Girls
Marilyn Monroe
Audrey Hepburn
Grace Kelly
Marlene Dietrich
Lana Turner
Sophia Loren
Greta Garbo
Joan Crawford

Musicals and All That Jazz
Fred Astaire
Ginger Rogers

Pirates and Sea Stories
Burt Lancaster
Edward G. Robinson
Tyrone Power
Errol Flynn

Zorro

American Classics
Gone With The Wind
Casablanca
Wizard of Oz

Hopeless Romantics
Katherine Hepburn
Spencer Tracy
Richard Burton
Elizabeth Taylor
Doris Day

Black Actors
Sidney Poitier
Muhammad Ali
Harry Belafonte
Sammy Davis, Jr.
Blacula

Blood and Guts
Boris Karloff
Bela Lugosi
Dracula and Horror Movies
Hitchcock-Mysteries

Actors Turned Politician
Ronald Reagan
Clint Eastwood
Shirley Temple
Jane Fonda

The Greats
Jimmy Stewart
Humphrey Bogart
Clark Gable
Henry Fonda
Marlon Brando
Gregory Peck
Robert Mitchum
Cary Grant
Charlton Heston

Native Americans

Westerns
John Wayne
Hopalong Cassidy
Gary Cooper
Audie Murphy
Glen Ford
Barbara Stanwyck
Gene Autry
Joel McCrea
Randolph Scott

War Movies
Airplanes
Victor Mature
Ray Milland

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